Strategy

Our team helps you develop a focused, well-rounded, and realistic strategy for utilizing the web for your organization. Many companies are good at technology and design – our focus is on strategy. Our principals have over 15 years of experience helping a diverse set of clients.

We have developed a proven process for determining needs, assessing impact, developing implementation plans, and managing diverse teams for implementation. Clear communication, well thought out ideas, sound thinking, and strong listening skills are the cornerstone of our success.


	Competitive Analysis
	In markets where on-line presence is key to success, we can perform a competitive analysis that focuses on comparing your site with your competitors. We will look at features, functions, design, usability, search engine ranking, and other factors.

	Functional and Process Analysis
	Understanding how processes happen and function is key to implementing an effective web strategy.

	Information Architecture
	Drowning in content? Are your users lost? Need help organizing your content properly for your target audiences? We have a proven process for building a solid architecture for your web information.

	Proof of Concepts
	Building proof of concepts can be critical to any web project, especially for web applications that will significantly impact processes and productivity. Well built proof of concepts and prototypes can save time and money, so it’s important to get it right up front and to get input from all appropriate parties.

	Solution Selection and Right Sizing
	Many times organizations are unsure what solution will fit their needs. It can be confusing whether they need a high end expensive product or a medium or lower end solution. Factors such as complexity, time to implement, customization costs, future upgrade factors, and others all come into play when selecting and implementing a solid web solution.

	Strategic Roadmaps
	Intranets, Extranets, portals, e-commerce, marketing, SEO, process automation, CRM, CMS and all the rest can be confusing. Which technologies do I need ? Which will have the highest impact ? How do I make the right selections ? We can help build an overall roadmap for your organization that will include priorities, organizational impact, complexity analysis, and much more.

	Technology Roadmaps
	Planning out your web technology direction can be confusing and require careful assessment. Our technology roadmap process will help you to determine business requirements, hurdles, logistics, and candidate technologies to provide a web technology strategy for your organization.

Applications:
Helping you define, design and build complex web applications
SEO:
Optimizing your web sites for search engines is critical to your marketing success.We can help develop and implement solid SEO plans.
Performance:
Success of your web solution can bring difficulties in meeting performance and scalability. We have experts in defining and developing n-tier applications on top of complex databases.
Process:
One of the most challenging aspects of building great web solutions is understanding the processes that the solutions will impact. We are experts in analyzing existing processes and ensuring your web solutions will have a maximum impact.
Integration:
One of the most challenging aspects of building a web solution can be integration with existing and external systems. Complex integration projects need to be well thought out and planned to be successful.
Social Networking:
Blogging, forums, chatting, linking and much more.Social networking tools can be used in all kinds of web solutions – corporate, public facing and more. Our experts can help you determine what tools make sense and how to implement them.
Strategic Planning:
The big picture sometimes can be hard to figure out. What initiatives make sense, which are cost effective, which are realistic, what’s possible and much more. We can help you answer these questions and develop a long term strategy.

Our team of consultants has been involved in delivering a wide range of solutions for small, medium, and large sized businesses. We have worked in a diverse range of industries and at all different levels and departments. We have also held interim executive positions in different companies and implemented complex solutions. You will find our experience, organization, technical knowledge, and ability to focus on core issues invaluable in moving our organization’s key web initiatives forward. Below is an overview of our collective experience.

	Air Force
	Analyzed the process and requirements for a world wide “Non Appropriate Funds” Purchasing application. Implementation was done on the Microsoft .Net platform.

	American Diabetes Association
	Extensive public website developed over five years. As part of the delivery, a regular strategic and competitive analysis was performed.

	Arthritis Foundation
	Extensive public website.

	Asevotech
	Planning and supporting development for a hurricane disaster recovery system

	Black and Decker
	Analyzed and developed requirements for a worldwide training system for the Black and Decker dealers.

	Children’s Hospital Los Angeles
	Analyzed and developed an inventory management system for tracking medical training and supporting documentation.

	Cisco/Avago
	Developed a strategic plan for a highly secure website to reduce industry fraud.

	Decision Critical
	One of our team members served as Interim Chief Operating Officer and focused on strategic development.

	Dell
	Partnered with Microsoft to perform an extensive SQL Server performance analysis for their e-commerce infrastructure.

	EB Games
	Analyzed requirements for launching their on-line store on the Microsoft Commerce Server platform.

	HBI
	Design and development of an integrated web solution for the Health and Beverage industry (launching soon).

	HIT Entertainment
	Collected and managed their brand marketing emails and developed systems for email mining for targeted campaigns.

	Decision Critical
	Team member served in interim executive management roles and strategic development.

	Jamba Juice
	Performed a functional and strategic analysis of their multi-store Intranet portal strategy connecting all stores.

	Martha Stewart
	In conjunction with Microsoft, completed a strategy, design, and site build out, including e-commerce focused on her initial IPO.

	Mary Kay
	Scaling performance analysis for their consultant ordering system.

	Milliman
	Scaling performance analysis for their 401K management system.

	Pak Foods
	Design and development of time and payroll system for their multi-store fast food franchises.

	Sharp
	Long term partnership for development of dealer extranet support sites. Multiple features and functions implemented for their long-term strategy.

	Right Consultant
	Developed a strategy for their worldwide directory of consultants. Picked platform and implemented the solution.